Holger Rune shuts down rumours of a split with Nike in sharp social media response
Danish star Holger Rune has responded to online speculation surrounding his relationship with apparel and shoe sponsor Nike after rumours that he will split with the brand began circulating.
Responding directly to an account on X, formerly known as Twitter, Rune quickly put to bed any suggestion that he was parting ways with his sponsor.
Rune spotted a post from an account entitled Tennis Connection and sought to correct them swiftly.
“Been speaking with a few insiders and looks like Holger Rune is done with Nike. Look for a new sponsor to debut at the US Open potentially,” was the post from the account.
Rune responded by quickly refuting the accusation and expressing his happiness with the partnership with Nike.
“Don’t know who these insiders are but they are not very good at their job I can tell you that . I am very happy with my Nike collaboration,” he wrote in response.
Rune is gaining more and more interest from brands interested in partnering with the young star even if his 2024 season has been a tough one.
Rune established a relationship with Nike while still a junior and has since picked up a racket deal with Babalot.
He wears Nike Air Zoom Vapor Pro tennis shoes in competition at the moment alongside the likes of Carlos Alcaraz and Taylor Fritz.
He has also agreed to become a brand ambassador for STATE energy drinks.
The Danish company also sponsor football legend, Christian Eriksen, and Crystal Palace’s Joachim Andersen.
The former top 10 star also has commercial relationships with Danish brands Shamballa Jewels and PurePower.
Rune is represented by the Tennium agency.
He does not currently utilise the two sleeve sponsor slots permitted him by the ATP Tour.
Rune considers his tight knit family to be his greatest support structure.
The women is his family have been very visible in their support for Rune with both his mother Anneke and his sister Alma often spotted in his players box.
Both his parents have been very supportive of his tennis career but his mum and sister have both played active roles in his development, his mum as his first coach and his sister as his first great rival.
Aneke has always been understanding of her son’s passion for tennis, which was evident from a young age when he struggle to contain his irritation at his peers lack of commitment.
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“He has been like that, always,” Aneke said.
“Also when he practised with other kids, if they were not taking it seriously, he didn’t want to be on court with them. Very, very early. It was crazy, actually.
“It’s very tough to be perfect. And I think what we see today is in some kind of extreme way we seek perfection and expect perfection. What I like with Holger is that he shows, yes, we are working towards being perfect, but there is a lot of struggle also and you’re not born perfect,” Aneke said.
“You’re not born perfect to fit into your sport or your study or your job.
“We all do it differently and there is failing on the way, we improve, we get up there again and we keep fighting.
“I think Holger is a very good example actually showing with his honesty all the way when he struggles, when it’s good times, when it’s bad times. This is how life is.”
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