What racket does Novak Djokovic use?
Every element of Novak Djokovic’s game is well-documented as is every piece of equipment he deploys from the taopatch on his chest to the racket in his hands.
Djokovic has used HEAD rackets continuously since 2009 while he had also deployed their rackets as a junior.
While Djokovic officially endorses the HEAD Graphene Auxetic Speed Pro racket, he actually uses a HEAD PT 346.1 pro stock racket with top secret custom elements.
His current racket closely resembles the old Liquidmetal Radical Pro which is a frame favoured by the 23-time Grand Slam winner.
Djokovic retained his fondness for HEAD rackets even during his stint with Wilson.
During Djokovic’s short but lucrative spell using a Wilson racket he used an H22 pro stock which is essentially a clone of the HEAD Radical MP mold.
According to reliable sources, Djokovic has his racket strung with Babolat Natural Gut Mains at 59 pounds and Luxilon ALU Power Crosses at 56 pounds with an 18×19 string pattern.
His racket is set up to help Djokovic exert maximum command over the ball and facilitate his incredibly accurate groundstrokes.
Djokovic has been loyal to the brands that have backed him, but he took a winding road to find his kit sponsors.
On court, Djokovic is outfitted in Lacoste apparel, and he wears custom shoes developed for him by shoemaker Asics.
He doesn’t wear a watch during the action but Djokovic has started donning the best of Hublot’s premium sports range.
Printing company Lemero have roped in Novak Djokovic as a brand ambassador in a deal announced in 2021.
Like many top athletes, Djokovic also has a commercial relationship with chartered travel experts NetJets.
He has also done advertising work for Peugeot, Raiffeisen Bank International and Ultimate Software Group.
The organisations who have confirmed sponsorship deals with Novak Djokovic are Asics, Head, Hublot, Lacoste, Lemero, NetJets, Peugeot, Raiffeisen Bank International and Ultimate Software Group.
He established his own charitable foundation very early on in his career with the group’s stated purpose to help children from disadvantaged communities grow up and develop in stimulating and safe environments.
His foundation has done extensive work across the Balkans and Djokovic and his wife Jelena have received multiple awards for their humanitarian efforts.
Aside from his lucrative overseas partnerships but Djokovic is also the face of State-owned utility Telekom Srbija.
He has previously enjoyed commercial relationships with sports clothing and equipment specialists Adidas, Nike and Uniqlo.
Djokovic has been represented by sports and talent agency IMG Worldwide since 2012 having previously been with CAA Sports.
His family’s ventures now include a range of wines but Djokovic is not directly involved in the promotion of alcohol, though he did attend the launch as a family member.
“Novak came to the soft launch of Djokovic wine as a family member,” Goran Djokovic said in an interview.
“He was very pleased with everything. Novak always wants to promote Serbia.”
Djokovic’s net worth in 2023 has been estimated to sit somewhere in the region of $220 million (£178.8m).
Most of his business interests are seemingly managed through the company set up by members of his immediate family.
The company, known as Family Sport, started its dealings with projects in the hospitality industry including the Novak Café & Restaurant franchise.
Recently Djokovic acquired an 80% stake in biotech firm QuantBioRes with the hopes of improving global health in the wake of the recent pandemic.
Djokovic owns a vegan restaurant in Monte Carlo and has also launched his own range of nutritional food products, called Djokolife.
He has become the third-highest paid tennis player in the world now that Serena Williams has transitioned away from the game.
READ MORE: How much is Roger Federer worth in 2023
