French Open champion Iga Swiatek set to become one of the faces of tennis in 2021

French Open champion Iga Swiatek is set to become one of the new faces of tennis in 2021, with his clothing sponsor ASICS eager to make her the star of their tennis branding in the New Year.
Polish teenager Swiatek emerged as one of the star turns of a disrupted tennis year, with her flawless performance as she won her first Grand Slam title promoting her claims to be a future world No.1.
ASICS move to sign up Swiatek to a clothing deal earlier this year now appears to have been a shrewd move, with Rene Zandbergen, senior Manager of ASICS Footwear, telling Tennis365 about the plans than have for their newest brand ambassador.
“We started working with Iga this year, we partnered with her because we saw such a huge potential, and we thought we could support her on what is sure to be an exciting and long career,” Rene told us at the launch of the ASICS Solution Speed FF 2 trainers. “We couldn’t be prouder of what she has achieved in such a difficult year.
“Iga, like all of our athletes will be involved in product development. We have already had great conversations where she has provided insight into where we should innovate for the next season.
“She is also a great ambassador for us as a brand, she is a believer in our philosophy of “Sound Mind, Sound Body” (ASICS is an acronym for Anime Sana in Corpore Sano, which means “A Sound Mind in a Sound Body”. And for sport specifically it is the power of sport to uplift the mind.
“She will have a big role in product development with us, we can’t share too much just yet but we are excited with the ideas she has already.”
ASICS are also hoping to see huge progress from another of their tennis starlets in the New Year, with 20-year-old Frenchman Hugo Gaston a big hope after his run to the fourth round of the French Open.
“We believe in supporting the next generation,” added Zandbergen. “You may have seen more ASICS on the court at Roland Garros this year, with Hugo Gaston playing very well and with the winner of the junior event, Dominic Stricker. We have a great group of next-gen and juniors players who we are excited to support in their developing career.”
Follow us on Twitter @T365Official and like our Facebook page.
Latest
-
News
Novak Djokovic claims Wimbledon win No 80 and declares that ‘the love and flame for tennis still burns for me’
The six-time champion battled past Kwon Soon-woo in four sets.
-
News
The saint of Wimbledon: Jodie Burrage nurses ball boy during first-round defeat
Burrage passed out Percy Pigs to the youngster at SW19.
-
Wimbledon
Wimbledon: Nerveless Cameron Norrie books spot in second round
Norrie clinched a 6-0 7-6 (3) 6-3 victory on Court Two to become the first home winner of the tournament.
-
ATP Tour
ATP Rankings: Stefanos Tsitsipas back into top five thanks to first title on grass
The ATP Rankings are set to be shaken up in the next fortnight.
-
Wimbledon
Carlos Alcaraz backs himself to upstage the icons at Wimbledon
Carlos Alacaraz believes he can hang with the best but has to get past Jan-Lennard Struff first.
-
Wimbledon
Wimbledon supremo explains call to have Iga Swiatek open Centre Court on Tuesday
Is there anybody better for the job than Iga Swiatek?
-
Wimbledon
Ons Jabeur enjoys dream opening day at Wimbledon and ‘hopes to go further than the quarter-finals’
A good day for Ons Jabeur at SW19.
-
News
Jodie Burrage to the rescue at Wimbledon as she helps unwell ball boy, feeds him sweets
The British number five attended to the youngster on Court 18.
-
Wimbledon
Wimbledon chief insists banning Russian and Belarusian players ‘was the right decision’
“It was the right decision to make for the Championships.”
-
Live Tennis
Wimbledon day one: Follow the action from SW19 with Tennis365’s live scores and results centre here…
Catch the action from Wimbledon with our live scores and results centre…