GVC to start offering in play tennis betting

Simona Halep on clay

Tennis has become the fastest growing participation sport in the United States in recent years, with participation increasing by around 22% in 2020. This means that there are now around 6.78 million people playing tennis in the country.

Part of the reason for this growth is that tennis is the ideal game for safe social interaction and has great effects on a player’s health, fitness and wellbeing. Those who play tennis regularly are said to have better physical and mental health and increased levels of socialisation in comparison to the general population.

Americans don’t just enjoy playing tennis, they also like to watch and place wagers on professional games… 

Some of the most watched tennis tournaments around the world include the US Open, Wimbledon in the UK, the Australian Open, the French Open and the Summer Games in Tokyo, Japan.

For many tennis enthusiasts, part of the fun is also had through betting on game outcomes. This can be done easily when you find the right sports betting sites and can add even more excitement to the game.

Opportunities to bet on tennis are set to get even better with GVC’s new offering

GVC Holdings has recently agreed a new six year deal with the data and odds supplier Stats Perform. This exclusive agreement will enable them to supply the official Women’s Tennis Association data service for in play betting in all sportsbooks within the GVC brand.

The British company GVC Holdings is based on the Isles of Man and has licenses in 18 different countries. It operates a number of globally recognized brands including Ladbrokes Coral, BetMGM, Sportingbet and Gamebookers amongst others.

The GVC Holdings group has very recently changed its name to Entain following a vote from its shareholders and is in the process of rebranding. Its new CEO Jette Nygaard-Andersen took over the group at the beginning of this year.

This new deal made in late November last year means that Stats Perform will provide shot-by-shot data from all Women’s Tennis Association competitions between the 2021 and 2026 tennis seasons.

The WTA tennis competitions are very popular amongst their current bettors and so this new agreement will greatly improve the offering available to them. With a number of new data agreements in place, GVC’s bwin and Sportingbet customers have now seen a decrease of 66% in delays for in-play bets.

There are plenty of outcomes to bet on in upcoming tennis tournaments this year. The WTA have also identified which players are top in the rankings for singles and doubles points.

Jennifer Brady disappointed

In singles tournaments, Australian player Ashleigh Barty currently sits in top place. Next in the rankings is Simona Halep from Romania, followed by Japanese player Naomi Osaka.

In the doubles rankings, Su-Wei Hsieh from Taiwan is in first place. This is followed by Czechian player Barbora Strycova and the French tennis star Kristina Mladenovic.

The GVC Holdings and Stats Perform data agreement could not have come at a better time in tennis. In January, the tour kicked off with the Tennis Open in Abu Dhabi and the Qatar Total Open begins in March.

We also have the Miami Open to look forward to in spring, followed by the Open in Madrid and the International BNI event in Rome, Italy. Finally we have the Wimbledon Championships early in the summer in the United Kingdom.

Wimbledon is an example of one of the biggest and most watched events in international tennis. In Britain, the championships have huge cultural significance.

Fans of the event will queue for long periods of time to secure entry to the grounds and a lucky few will get courtside seats. In the UK, this tennis event coincides with strawberries, cream and bottles of Pimms selling out in supermarkets as fans take part in Wimbledon festivities.

Betting on the tennis matches is all part of the fun and in recent years, betting online through reputable sites has become far more popular than visiting betting venues. This is particularly the case for younger audiences.

The main benefit of this new deal with Stats Perform is the new opportunities for tennis fans all around the world to engage in the tennis events and understand and be a part of them in a new way. The data and video that they will gain from the new agreement will be instrumental in the creation of this improved offering for betting fans on GVC sites.

Tennis is one of the fastest growing sports in terms of popularity in the western world. The new deal between these companies will certainly help to meet increasing demand for fans watching and betting on the sport.