Wilson sign new deal to take padel to a wider audience
Wilson have stepped up their plans to take tennis to as wide an audience as possible by signing a deal with Playtomic, the leading padel court booking platform.
With Wilson already leading the way in padel innovation, their partnership with Playtomic seeks to promote padel in emerging countries that are starting to practice this demanded sport.
This agreement meets the needs of clubs looking for management tools and players looking for the best material to play with. In this way, Wilson will benefit from the community of padel players to which Playtomic has access to provide events, experiences and quality material adapted to each player and thus also be able to take the brand closer to the player.
For its part, the booking app will be able to take advantage of Wilson’s strong presence and recognition in the world of racket sports to help them with the process of international expansion to emerging countries in padel.
“Wilson Brand Mission statement is to promote healthy lifestyle habits through sport and empower every human to live like an athlete, we firmly believe that padel is one of the key sports to achieve this mission, we are very motivated by this collaboration with Playtomic, with the main objective of continuing to grow the community of players and create a tailor-made playing experience to meet the player´s expectations,” says the Global Padel Director of Wilson, Iñaki Cabrera.
The vision of Wilson and Playtomic align in many aspects, especially in the mission of bringing padel closer to the community and making the sport grow in grassroots.
“For us Playtomic is a lifestyle and we believe that together with Wilson we can help many padel players to improve their game and get the best out of this sport by customizing the experience of each of the users,” says Pablo Carro, Co-founder and CSO of Playtomic.
Padel is growing rapidly across the world, with Britain the latest nation to embrace the sport and take it to a wide audience.
Speaking exclusively to Tennis365, Grand Slam doubles champion Murray insisted the sport will grow alongside tennis and may even be played by more people in the UK than the long-established racket sport.
“I don’t think padel is a threat to tennis in any way,” said Murray.
“I don’t see any negative to having a couple of padel courts in your tennis club as it adds to the offering for members and could bring new people to both sports.
“The sport is going to grow and grow and we need to increase the number of courts that people can play on. When we get people out there, you can see the enjoyment and as a social sport, it is great fun.
“If I go and play tennis with friends, it’s not a lot of fun because the game is hard to learn and there are a lot of aspects to it.
“With padel, we can get out there and have some good rallies quite quickly. That’s the beauty of the sport.
“You are playing in a smaller space, you don’t have to run down a couple of courts to collect the balls and the sociable aspect of this sport is better than tennis.”
READ MORE: What makes up the perfect padel racket? We speak to Wilson’s designers