Roger Federer’s enduring GOAT popularity rating is confirmed with release of new range

Roger Federer’s enduring popularity has been highlighted once again with the launch of a new collection of tennis products from Wilson.

The debate over who is the greatest tennis player of all-time may have been decided by Novak Djokovic’s thrilling gold medal at the Paris 2024 Olympics, but Federer may well win the gold medal if a poll was held to decide the most popular tennis player of all-time.

Federer’s adoration from sports fans around the world has ensured that his sponsorship deals have continued to reap huge rewards after his retirement from the game almost two years ago.

Now that mass appeal has been highlighted once again his long-running association with Wilson has thrown up a new collection of rackets and sports apparel that are certain to be a big hit with Federer fans.

RF Collection, a revolutionary tennis equipment line inspired, designed and developed in partnership with 20-time Grand Slam-winning legend Federer, is one of the key launches for Wilson in 2024.

The collection is rooted in legacy, driven by performance and innovated for the future, representing Federer’s profound impact on the sport and his unwavering dedication to excellence. The RF Collection by Wilson will launch globally today, coinciding with Roger Federer’s 43rd birthday.

“Having spent my whole career playing with Wilson rackets, I’m excited about the new RF Collection that we’ve created together,” says Federer.

“I’m honoured that Wilson is continuing my legacy by further innovating the game I love, and I hope the collection inspires the stars of today as much as I was inspired the first time that I picked up a Wilson racket.”

The RF Collection is a testament to Roger’s illustrious career with Wilson, his enduring influence on the tennis world and his inspiration to play it forward.

With game-changing innovations, iconic design and elevated performance, this racket collection is set to redefine the game. The RF 01 line is inclusive of three rackets models, all designed and tested by Federer himself.

• RF 01 PRO: Roger’s personally built racket and the most playable, authentic RF frame ever created ($299).
• RF 01: Built for the advanced adult player who prefers a standard weight performance frame ($279).
• RF 01 FUTURE: Ideal for the advanced next generation player utilizing a lighter frame to develop their game. The lighter weight and adjusted balance point enhance comfort and power needed by young players ($259).

“Wilson’s partnership with Roger over the last 20 years has been one of the most remarkable relationships in the history of sport, and we are thrilled to take it to the next level with the RF Collection,” says Jason Collins, Global General Manager of Wilson Racquet Sports.

“This collection has been years in the making, inclusive of in-depth racket testing, designing and collaborating with Roger; we are excited to finally bring it to the court for professionals and future generations of tennis players to continue his everlasting legacy.

“Roger is a powerful force on the global stage, and his influence will undoubtedly continue to drive the sport of tennis and industry as a whole forward.”

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In 2022, Roger Federer began collaborating with Wilson’s innovation team to create a racket for his remaining time on tour.

The main goals were to increase racket head speed and maintain his versatile style against heavy baseliners, while retaining a familiar Wilson racket feel.

Despite retiring that year, Roger and Wilson utilized these insights to develop the RF 01, devoting countless hours to testing and reviewing the designs to create the most premium performance tennis racket line.

This collaboration will keep Roger actively involved in tennis, partnering with Wilson to continue growing the sport, with the RF 01 being the first line in this signature collection.

Wilson technological innovations include the SABRTM FRAME DESIGN for superior performance versatility, GLIDE GUARD for reduced air resistance, BRAIDED 45 TECHNOLOGY for enhanced ball pocketing and stability and feel fill for optimized vibration dampening. Style elements draw inspiration from Roger’s personal and professional life, including the iconic RF logo, as well as a unique peak design that represents the mountains of Roger’s native Switzerland.

The collection also features performance bags and accessories, such as the RF Tournament Racket Bag 15 Pack ($189), RF Practice Bag 6 Pack ($159), RF Backpack ($129), RF Racket Cover ($49), RF Premium Leather Replacement Grip ($19.95), RF Premium Replacement Grip ($10.95) and RF Dampener Pack ($6.50).