Jack Draper ‘could cash in’ on Emma Raducanu’s decline after his US Open heroics

The tennis world is opening up for Britain’s Jack Draper after his stunning run to the US Open quarter-finals – and now he could be set to cash in on his status as one of the rising stars of the men’s game.

Draper beat Tomas Machac 6-3, 6-1, 6-2 to move into a Grand Slam quarter-final for the first time in his career, with a breakthrough into the top 20 of the ATP Rankings for the first time now within touching distance.

The 22-year-old Brit has guaranteed a cash windfall of $530,000 following his impressive performance at the US Open, but that looks like being small fry compared to the money he could not collect.

With dashing good looks and a game that looks ready to test the biggest names in tennis for years to come, Draper is one of the most marketable assets in the sport.

Even if he doesn’t go all the way and win the US Open, the player whose business affairs are managed by his brother looks set to be a big financial winner if he can stay fit and carry on winning.

The story so far

Draper had already secured $2,914,754 in career prize money prior to his big run at the US Open and he also pocketed $546,800 following his win at the UTS Grand Final in London last year.

He also has a lucrative sponsorship deal with Nike, Dunlop and Vodafone, confirming his marketability even though he has yet to win a Grand Slam title.

Vogue has featured Draper in several glamorous photo shoots and the presence of the magazine’s editor-in-chief Anna Wintour in his box for the Machac match confirmed he has influential people around him.

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If Draper can continue to impress on the biggest stages, he will be a target for sponsors who will be keen to be a part of his journey over the next decade and more.

And if some sponsors opt to move away from Raducanu in the coming months, they could view Draper as an attractive new player to work with.

The ‘new Raducanu’?

As Emma Raducanu confirmed after her US Open win in 2021, being British is a big advantage when attracting high-profile sponsors.

With Britain being a key market for companies like Vodafone, British Airways and Evian, they are keen to attach themselves to sporting icons who can reach beyond their sport and touch a wider audience.

Draper has already proved he can do that as he has a big fanbase with young tennis fans in England and with his popularity certain to grow after his US Open success, he appears to be ready to take his story to the next level on and off the court.

With Raducanu’s future in tennis in a state of flux after her early US Open exit and uncertainty over how many tournaments she wants to play each year, her sponsors will be assessing what comes next for the last breakthrough star in British tennis.

What comes next?

It is no surprise to see Draper excelling at the US Open as he reached the fourth round at this event last year and he is a threat to any player in the game on a fast hard court.

With a huge first serve as his biggest weapon, he power-packed ground shots give Draper a chance to take matches away from his opponents and he has proved he can beat the best with wins against top ten opponents Carlos Alcaraz and Stefanos Tsitsipas evidence of his potential.

Avoiding injury and continuing to build is the next target for Draper and in the view of former British No 1 Tim Henman, what comes next building mentally and emotionally on the court are as important as the development of his game.

“It ends up being a physical issue for Jack, but for me, his issues are more mental,” Sky Sports Tennis analyst Henman told Tennis365 in an exclusive interview.

“He hasn’t played too many long five-set matches in the Slams and I spoke to him after Australia and he said about the stress and anxiety you feel in those long matches.

“Jack is still very young. He is already in the top 30, there is no reason why he can’t finish the year inside the top 20 of the rankings and that would be a great platform to build on.

“The outcome is always important for a professional athlete, but the process of getting there is just as important. If you do the process right, the outcome should go in your favour.”