Who are Aryna Sabalenka’s sponsors?
Aryna Sabalenka is undeniably a massive star on the rise but she doesn’t have a whole lot of commercial partnerships.
Her main sponsorship deals centre around her apparel and equipment.
Sabalenka is a Nike athlete with an exclusive head-to-toe deal for all of her apparel, including her choice of tennis shoe Nike Zoom NXTs.
Wilson supplies her rackets with her current weapon of choice being the Blade 98 18×20 version.
Sabalenka bagged prize money of just over US$2 million for her incredible title run in Melbourne.
It was a massive windfall for a player who missed out on the 2022 Wimbledon tournament due to the ban on players from her home country of Belarus and from Russia.
Sabalenka is known to be in a relationship with former NHL star Konstantin Koltsov who is from Minsk, the home of the tennis star.
She has a prominent tiger tattoo on her left forearm which is a reference to the year she was born, 1998, which is the year of the Tiger in the cyclical Chinese zodiac.
As a player from Belarus she has not been able to attract a whole lot of western backers as her sponsors.
However, Sabalenka is kitted out by Nike and has her rackets supplied by Wilson with both retaining commercial deals with the star for an undisclosed fee.
Sabalenka made her presence known on the WTA tour with her maiden WTA 1000 win at the Wuhan Open in 2018, Sabalenka defended that title in 2019 and will technically be the defending champion when the event returns to the tour later in 2023.
She started playing tennis at the age of six and her early successes on the WTA Tour came as a teenager.
Sabalenka won her first Grand Slam at the age of 24 and is expected to have a long and successful career.
She had credited work with a biokineticist for getting her game back on track after she started to struggle with a double fault problem.
“I worked so hard. Even when my serve was a disaster, I worked a lot on my serve. I kept trying, kept believing, kept changing. Then I worked on my biomechanics,” Sabalenka told reporters in January 2023.
“I thought it was (my) mentality, but it wasn’t. We changed a lot of things on how we work on my serve. We tried so many different things.
“In the end of the season when I started working with the biomechanic guy, he helped me a lot.
“We watched a lot of videos. He was just showing what’s not really right about my serve,” Sabalenka added.
“I’m super happy that this thing with my serve happened to me. Before I wouldn’t be really open for that. I would be like, ‘You know what, my serve is fine, I don’t want to change anything’.
“Actually, even when my serve was working, it wasn’t really right… In that moment, I was open for whatever. I was just like, ‘Please, someone help me to fix this…’ I learnt a lot of new stuff about my serve,” Sabalenka concluded.
According to reliable estimates, Aryna Sabalenka has a net worth of $16 Million as of 2023.
Sabalenka holds a complicated position in Belarus as a prominent sports person and has been criticised for failing to hold a strong stance on certain issues.
She spoke out against violence during the 2020 protests against Belarusian autocrat Alexander Lukashenko.
Recently she has become the focus of criticism for her interactions with Ukranian players.
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