Berlei Australia has dismissed suggestions that the decision to delay the airing of an interview with Serena Williams on Channel Ten was done to coincide with the launch of a new range of bras.
23-time Grand Slam winner Williams granted Channel Ten’s “The Sunday Project” an exclusive interview on the back of the controversial 2018 US Open final.
However, instead of broadcasting the interview this past Sunday, the station only gave viewers snippets of what’s to come with the full show said to be aired next week.
As reported in Tennis Today on Monday, it led to suggestions that the broadcast was pushed back to “coincide with the launch of a new range of bras” from Berlei.
However, the Australian company has set the record straight.
“Berlei Australia has worked with ambassador, Serena Williams for over a decade. Most recently, Berlei has been working with Serena Williams on a not-for-profit project, which she stars in for Breast Cancer Network Australia,” their statement said.
“The campaign for the I Touch Myself Project, has Serena Williams sharing a breast health message, encouraging women to self-examine and to support BCNA by purchasing a bra designed for the campaign, where 100% of the profits will be donated to the Breast Cancer Network Australia.
“The timing of the campaign, and therefore all pre-arranged interviews granted around the campaign, are to promote it in time for Breast Cancer Awareness Month and contrary to any suggestions otherwise has had nothing to do with any commercial considerations for Berlei.
“The interviews were granted in good faith, to support the Breast Cancer Network Australia.”
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