Who are Carlos Alcaraz’s sponsors? Rolex and BMW back the young star
Carlos Alcaraz appears set to be a big star in the tennis world and could even inherit some lucrative sponsorship deals from Rafael Nadal.
Alcaraz’s longest term partner so far has been racket-maker Babolat who signed him up when he was just 13 years old.
His Grand Slam success has also attracted some bumper deals that have raised his profile.
Alcaraz has gone through an amazing transformation in physique which has also drawn the eye of underwear and fashion brand Calvin Klein.
What’s more his big wins have brought deals with BMW and Rolex.
Alcaraz reportedly gained his first sponsor at the age of ten.
He was spotted wearing a brand new Rolex Cosmograph Daytona ‘Meteorite’ 116518LN in 18k yellow gold at the Barcelona trophy presentation.
Rolex have some of the biggest names in tennis on their books including Roger Federer and Novak Djokovic although the latter’s official watch deal is currently with Hublot.
Alcaraz has been tipped to build on the most explosive tennis breakthrough since Rafael Nadal’s emergence.
He has also picked up sponsorship deals with ElPozo, and ISDIN.
A very young player still, Alcaraz hasn’t shown any inkling of having an interest in excess luxury.
He is known to start every day with a workout, typically hitting the gym by 09:30 at the latest.
Alcaraz trains obsessively which has driven a phenomenal physical transformation.
He still lives with his parents but saw his curfew removed when he turned 18, although his family remain a firm influence in his life.
As a younger teen he spent his weekdays at the tennis academy in Murcia, and he is used to a life centred around the sport.
Recently when asked if he was single, Alcaraz confirmed his status as a bachelor.
Alcaraz attended the Murcia Tennis Academy as a youngster.
READ MORE: Carlos Alcaraz popularity matched only by Roger Federer ‘in his heyday’, claims former world No 1
As a very young player, Alcaraz’s finances haven’t been scrutinised and it is not known what he has done with his winnings.
He might have career earnings approaching $25 million but given he resides in Spain is likely to have paid some heavy taxes on those winnings.
Alcaraz has an estimated net worth of $15 million in 2024.
Alcaraz made his ATP main draw debut in February 2020 at the the Rio Open after winning the wildcard singles main draw at the age of just 16.
He has featured in every Grand Slam since making his Major debut at the Australian Open in 2021.
Alcaraz became the World No 1 for the first time on 12 September 2022 one day after winning the US Open.
Alcaraz is expected to pick up a few more sponsors in the coming years.
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