Who are Elina Svitolina’s sponsors?
Elina Svitolina is the talk of the town thanks to her fairytale run at Wimbledon and she will no doubt attract brands eager to partner with her.
The former top ten player took time out of the game to start a family with husband Gael Monfils but she hasn’t stayed away too long after the birth of their daughter Skai.
During her absence from the game, Svitolina parted ways with long-time kit and shoe sponsor, Nike.
Svitolina would turn up to Wimbledon kitted out in ADIDAS gear suggesting she had signed with the German sportswear giant but it took them a full four days to announce the deal.
In the period between her comeback and her signing with ADIDAS, Svitolina wore gear from Ukrainian sportswear brand Paka.
Svitolina has been wearing the ADIDAS Barricade shoe, in white naturally, throughout Wimbledon and is expected to don the same model when the tour returns to hard courts in living colour.
Her rackets are still supplied by Wilson, who have partnered with her for much of her career.
Svitolina uses Wilson’s Blade 98 V7 Tennis Racket with an Advantage Overgrip and Luxilon 4G 125 strings while in competition at the moment.
She also has partnerships with Palantir, Superior Gulf and Spa Resort, Poustovit, Jan Niche Concept, Hublot, and EAFIT.
According to reports Svitolina uses EAFIT’s hydration drinks, Finisher pods, and protein shakes to keep her at peak performance.
Hublot will have their moment in the sun once again when Svitolina next lifts a trophy with her trophy presentation timepieces supplied by the French-owned Swiss Luxury watchmakers.
European retail chain Jan Niche Concept has partnered with Svitolina since 2013.
For the European womenswear company Poustovit, Svitolina serves as a brand ambassador. Svitolina has already attended various WTA and pre-tournament events dressed in luxury attire from Poustovit.
Her sponsors Superior Gulf and Spa Resort are located in the war-torn Kharkiv region of her home country and it is unclear what the status of their partnership currently is.
Svitolina says that alongside giving birth to her daughter, the war being waged by Russian on Ukraine has changed her perspective on life.
She feels that she doesn’t have any time to waste if she wants to achieve her goals in tennis.
“I think war made me stronger and also made me mentally stronger,” she said at Wimbledon.
“I look at things a bit differently… I don’t have time to lose anymore.”
READ MORE: Elina Svitolina set for huge rankings rise and big prize money after Wimbledon heroics
