Emma Raducanu announces new sponsorship deal as she reveals how decision to become brand ambassador was influenced

Tennis News
Emma Raducanu attends premiere of Bond film No Time To Die

Emma Raducanu has added another sponsorship deal to her growing collection with the US Open champion confirmed as a brand ambassador for fashion house Dior.

Following her fairytale run at Flushing Meadows where she became the first qualifier – man or woman – to win a Grand Slam, the 18-year-old became the hottest property in tennis.

Soon after her success in New York, she confirmed an endorsement deal with jewellers Tiffany and Co and now Dior has followed suit.

According to Vogue, Raducanu “will be the house of Dior’s latest ambassador for both Maria Grazia Chiuri’s womenswear collections and the face of the brand’s skincare and make-up offering, overseen by Peter Philips”.

The teenager wore a Dior dress to the premiere of the latest Bond film, No Time To Die, and soon after decided to tie herself to the fashion house.

“It felt heavenly!” she told Vogue. “Being able to wear a dress like that made with all the magic in the Dior ateliers was a totally unique experience. The detailed embroidery was exceptional and I was so honoured to attend my first movie premiere in it.”

Raducanu added: “Maria Grazia’s work empowers women to feel confident in the iconic Dior cut, which I feel is very unique.

“The sincerity of her approach and the way she turns shows into collective and meaningful events unquestionably influenced me in my choice.”

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