Emma Raducanu follows the dress code as she attends Evian Championship

Tennis News

James Richardson
July 30, 2023

Recovering British star Emma Raducanu has been spotted in France as she attended the LPGA Amundi Evian Championship in all-white.

While most of the tennis world has moved on from the traditional white garments many still like to deck themselves out toda blanca even when they are watching golf.

Raducanu underwent multiple surgeries earlier this year after the strain of a first full WTA Tour campaign in 2022 took its toll.

She should derive benefit from her time away from the tour and she has been getting about if her Instagram profile is anything to go by.

Raducanu was pictured at the LPGA Amundi Evian Championship in France this weekend.

She has a fondness for wearing white that aligns with her love of tennis.

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Followers of Raducanu on social media will be familiar with her fondness for creams and whites in her wardrobe.

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Raducanu seems to really enjoy travelling and she has racked up the air miles in the last year.

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Raducanu is among the Porsche sponsored players on the tours and is often shot around the classic cars.

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Her full sponsorship portofolio also includes deals with Wilson, HSBC, British Airways, Evian, and Dio.

Nike, Porsche and Vodafone are her biggest backers at the moment.

It has been estimated that Raducanu currently earns $9.03 million from her sponsorship portfolio.

Sports apparel and shoemaker Nike currently have Raducanu signed to a deal that sees her receive $1.5 million to be kitted out in their gear during tournaments and to appear in advertising for the brand.

Raducanu’s agent Max Eisenbud has dismissed the suggestion that the young star has too many commercial commitments that detract from her tennis.

Eisenbud claims her agency IMG has “left million of dollars off the table” by capping Raducanu’s at 18 sponsor days per year.

The agent feels IMG and the rest of Raducanu’s team have shown restraint with demand for Raducanu soaring after her 2021 US Open triumph.

“We could have done 50 days of shoots,” Eisenbud told the BBC Sports Desk podcast.

“I’ve never seen the amount of excitement and companies that wanted to be in business with Emma after the US Open.”

He doesn’t believe that her commercial commitments detracted from her ability on court at all in a tough 2022 season.

“I think she got a lot of bad luck and what really hurt her was [catching] Covid and not having a great off-season, and then she was playing catch up.

“But I think that if she had zero shoot dates, everything would be the same.

“I know from the outside, you guys want to look at all those things – but if she locked herself in the room for the whole year and didn’t do anything, I think it would be the same.”

Emma Raducanu