Emma Raducanu signs another mega sponsorship deal as her wealth mounts

Kevin Palmer
Emma Raducanu

Emma Raducanu has signed another lucrative sponsorship deal, with his management team adding another lucrative company to her roster of backers.

The US Open champion is the new face of Evian water, with the publicity images for her latest deal complemented by this tweet from the 19-year-old Brit.

Commenting on the news, the 18-year-old said: “It’s an honour to join the evian team. evian is an iconic brand and a champion of tennis and the younger generation – that’s why I’m proud to join the evian roster of Global Brand Ambassadors.

“Being an athlete, healthy hydration continues to be of the upmost importance to my day-to-day activity so I’m excited to partner with evian and can’t wait to see what’s next.”

Raducanu, who put her career on hold to concentrate on her A-Levels during the pandemic, saw her life change immediately as the red-carpet invitations and high-end sponsorship deals followed.

That led to some criticism, with England rugby coach Eddie Jones suggesting she had been distracted by off-court events.

The 19-year-old appears wise beyond her years and is keeping the focus on herself.

“To me the things that matter are the expectations of myself and what I want to achieve and what I want to get out of the day,” she told Sky News.

“It’s just about improving and seeing yourself get better and I don’t take anyone else’s opinions into account except for my close circle.”

Anyone outside of the tennis world might struggle to understand the scale of what Raducanu achieved in New York, given how raw she was at the time.

She had played just one WTA Tour level tournament prior to her Wimbledon debut before embarking on an incredible run of wins at Flushing Meadows, posting 10 victories, all without dropping a set.

Her deal with Evian adds to her deal to be the face of fashion house Dior, as well as Tiffany and Co.