Emma Raducanu signs another mega sponsorship deal as her wealth mounts
Emma Raducanu has signed another lucrative sponsorship deal, with his management team adding another lucrative company to her roster of backers.
The US Open champion is the new face of Evian water, with the publicity images for her latest deal complemented by this tweet from the 19-year-old Brit.
— Emma Raducanu (@EmmaRaducanu) December 9, 2021
Commenting on the news, the 18-year-old said: “It’s an honour to join the evian team. evian is an iconic brand and a champion of tennis and the younger generation – that’s why I’m proud to join the evian roster of Global Brand Ambassadors.
“Being an athlete, healthy hydration continues to be of the upmost importance to my day-to-day activity so I’m excited to partner with evian and can’t wait to see what’s next.”
Raducanu, who put her career on hold to concentrate on her A-Levels during the pandemic, saw her life change immediately as the red-carpet invitations and high-end sponsorship deals followed.
That led to some criticism, with England rugby coach Eddie Jones suggesting she had been distracted by off-court events.
The 19-year-old appears wise beyond her years and is keeping the focus on herself.
“To me the things that matter are the expectations of myself and what I want to achieve and what I want to get out of the day,” she told Sky News.
“It’s just about improving and seeing yourself get better and I don’t take anyone else’s opinions into account except for my close circle.”
Anyone outside of the tennis world might struggle to understand the scale of what Raducanu achieved in New York, given how raw she was at the time.
She had played just one WTA Tour level tournament prior to her Wimbledon debut before embarking on an incredible run of wins at Flushing Meadows, posting 10 victories, all without dropping a set.
Simona Halep ‘stays strong mentally’ to hold off ‘super nice and future Grand Slam champion’ Coco Gauff
Simona Halep overcomes edgy second set to beat Coco Gauff.
WTA Cincinnati draw: Emma Raducanu to face Serena Williams in dream opening match
The Cincy draw has dished up a big one: Emma Raducanu vs Serena Williams
Dan Evans continues his dream run to reach Montreal semi-final
He will face Pablo Carreno Busta after the Spaniard defeated British qualifier Jack Draper in straight sets.
ATP Rankings: Casper Ruud threatens career-best ranking
Casper Ruud is on the brink of a career-best ranking.
Hobbled Nick Kyrgios lets rip on ball boys in Montreal
Quick serves and a quicker temper from Nick Kyrgios.
The WTA Tour should promote the stars they have, says former British No 1
Tennis has to play the cards it is dealt.
Toronto Masters: How to watch Coco Gauff vs Simona Halep
Coco Gauff’s clash with Simona Halep headlines the Toronto Masters last eight clashes.
Montreal Masters: How to watch Nick Kyrgios, Jack Draper and Dan Evans in action
If Jack Draper and Dan Evans win tonight they will set an all-British semi in Montreal.
Exclusive – Former British No 1 baffled by suggestions Andy Murray should retire
“There is absolutely no reason why he can’t challenge the top players and keep going.”
Nick Kyrgios admits being away from his sick parents is taking its toll, saying ‘I am missing home’
Nick Kyrgios says being away from his sick parents is weighing him down.