Emma Raducanu ready to ‘fulfil my potential’ as she targets busy 2025 campaign
Emma Raducanu is looking to “fulfil” her potential and play more often as she targets a successful 2025 campaign.
World No 57 Raducanu will start her season at the Auckland International, with the Brit set to be the sixth seed at the WTA 250 event.
After starting 2024 as the world No 301, the Brit rose over 200 ranking positions across the season, though still faced fitness concerns.
However, the 22-year-old has hired renowned fitness trainer Yukata Nakamura across the off-season, who joins her set-up alongside lead coach Nick Cavaday.
It has been over three years since Raducanu won her sole WTA Tour title at the US Open in 2021, where she famously came through qualifying to lift the title.
However, in quotes reported by PA, the former world No 10 revealed optimism that improved fitness could push her to further success in 2025.
“I want to play more than I did this year,” said Raducanu.
“I think now, with my set-up, I’m in a place where I can continue work on the road. So I don’t necessarily need to come back to continue good physical work.
“I can do it pretty much every day, like microdoses. And I think that’s actually going to be a great addition for me next year, which I’m excited about.
“Also with my tennis, I’m in a pretty good spot. I feel like I just want to see how much I can do, and fulfil my potential. I’m curious about what my level can get to.
“I really want to play more. And I think a big part of that is just staying healthy.”
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Raducanu shot to superstardom following her historic triumph at Flushing Meadows and remains one of the most marketable athletes across sport.
At times, the Brit has been criticised for taking on too many sponsorship commitments, and Raducanu believes that she is now “more structured” when it comes to her work-life balance.
She added: “Especially straight after I did really well, for the next few years it was very much like there was so much communication about things off the court.
“And I would always, always give my 100 percent on the court. I was always working really hard, but I just think that I wasn’t prepared as well for the other things that inevitably do take some energy out of you.
“I think now I’m a lot more structured. I’ll be like: ‘OK, I have this time where one hour we will talk about business. And now I’m going to go train for the rest of the week’.
“Also I think I’ve learned how to say no a bit more. Initially, I felt really bad for letting people down. I’d always want to do extra for whatever partner or magazine or whatever I’m shooting for.”
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