Big boost for LTA’s innovation drive as it signs deal with UK distributor of the Slinger Bag
The LTA has enhanced its drive to innovate across all aspects of tennis in the UK with confirmation of a three-year partnership with Framework Sports & Marketing Ltd – the exclusive UK distributor of the Slinger Bag.
Slinger Bag is a revolutionary, portable tennis ball launcher built into a standard trolley bag for tennis players of all abilities. Slinger Bag is easily transported and wheeled to the court, is highly versatile providing storage space for tennis rackets, shoes and accessories and is affordable at less than half the price of traditional ball machines.
LTA 🤝 @SlingerBag
— LTA (@the_LTA) January 18, 2021
As part of the agreement, the national governing body for tennis in Great Britain will receive 20 bags for use across Performance and Coaching teams. The deal also includes discounts for LTA Members and an affiliate scheme for LTA accredited coaches who recommend the product.
Slinger Bag enables tennis players to get out on court to play at any time without the need to find a playing partner – whether that be at their club, local park, or in any other available open space.
Slinger Bag is currently available in 40 countries on every continent across the globe, and first became involved with British tennis as a sponsor of the Schroders Battle of the Brits tournament at the LTA’s National Tennis Centre in June 2020.
The news follows LTA announcements of other commercial deals last year including a four-year partnership with online car-selling platform cinch as title sponsors of the Queen’s Club Championships, and a long-term agreement with AMC, the brand created by Andy Murray and Castore, which became its Official Performance Apparel Partner this year.
Chris Pollard, LTA Head of Strategy & Innovation, said: “Slinger Bag is a unique piece of equipment that can be used and enjoyed by people across the tennis community; from elite professionals to grassroots coaches to families just getting started in the game.
“Innovation is a key part of the LTA’s vision to open up tennis to more people, and this partnership will play an important role as we work towards achieving that.”
Jon Ballardie, Managing Director of Framework Sports & Marketing Ltd said: “This partnership lays the foundations to grow the game at all levels across the UK with the latest consumer technology and we’re excited to be at the forefront in realising this goal.”
Mike Ballardie, Chief Executive Officer of Slinger Bag said: “Slinger Bag is delighted to become the latest in an impressive list of high-profile LTA Commercial Partners and we look forward to supporting the LTA’s wider efforts to grow the game of tennis in the UK by making Slinger Bag a must have piece of tennis equipment for LTA members – players of all ages and abilities, LTA affiliated coaches across the UK and LTA affiliated clubs. For the first time ever in tennis, Slinger Bag allows you to get out and play tennis 24/7. Slinger is your perfect practice partner.”
Roger Federer sends fans crazy with a social media post ahead of his return to action
The moment Roger Federer fans have waited almost a years to see is nearly here as he prepares to return to action next week.
Garbine Muguruza into the final in Qatar after Victoria Azarenka pulls out
Victoria Azarenka withdrew ahead of the Qatar Total Open semi-finals to send Garbine Muguruza.
Stefanos Tsitsipas sets up showdown with Andrey Rublev in Rotterdam
Stefanos Tsitsipas is into the semi-finals of the ABN AMRO World Tennis Tournament in Rotterdam.
Lawn Tennis Association determined to show commitment to inclusion and diversity
Seven people from diverse backgrounds have been appointed to the LTA Council.
Andy Murray’s tips on how to make sure you stay injury-free when tennis resumes after lockdown
Andy Murray is back with some tips.
WATCH: Kei Nishikori reveals he wanted to be a penguin when he was young
Kei Nishikori with some quality content.
‘He will play top-level tennis again because he is that good’ – Andy Murray on Roger Federer’s return
Andy Murray on Roger Federer’s return.
Tennis Top 10
Top 10 oldest WTA singles champions: Billie Jean King top, but Venus and/or Serena Williams could pip her
A look at your oldest WTA singles title winners.
Serena Williams and her ‘mini-me’ Olympia wear matching catsuits in debut joint fashion campaign
“The adventures of Serena and Olympia continue…”
WATCH: Benoit Paire argues with umpire, spits on mark, crashes out and then Tweets ‘it’s worth it to suck’
Benoit Paire makes controversial exit.