Morgan Riddle endorses Taylor Fritz’s Boss move
Morgan Riddle has offered her enthusiastic support for boyfriend Taylor Fritz’s new apparel deal with Hugo Boss.
Earlier this week, Hugo Boss announced they had joined forces with the American No 1.
Riddle, who recently announced her own sponsorship deal with Wilson, was delighted that the Hugo Boss cat was out of the bag.
“Introducing our new Global Brand Ambassador #TaylorFritz. We’re thrilled to welcome the #1 US men’s tennis player to the BOSS family,” the brand wrote on Instagram.
Fritz was thrilled to announce the partnership ahead of the Sunshine Double where he is the leading American men’s hope.
“Pumped to officially be a part of the @HUGOBOSS family,” Fritz wrote on X.
Fritz ended an eight-year association with Nike at the end of last season but had still worn their old kits in his first few outings of 2023.
With the Hugo Boss deal sealed with Fritz the fashion house has two ATP Tour stars on their books as they also sponsor Matteo Berrettini.
Riddle, who is a fashion vlogger and influencer, was understandably thrilled with this new deal.
“I been waiting for this one!!!,” she wrote on her Instagram story.
As a brand ambassador, Fritz will engage in promotional activities, brand events, social media campaigns, and more on behalf of Hugo Boss.
“I’m excited to join the BOSS family. In both my tennis career and my personal life, I strive to deliver 110%, embrace new challenges, and stay true to myself – so I’m inspired by the brand’s values of living a self-determined life and ‘being your own BOSS,’” said Fritz of his new ambassadorship position.
“I look forward to bringing my best, most BOSS self to the court in sportswear that combines smart aesthetics with exciting, performance-driven features.”
Boss will dress Fritz on and off the court, including for all official events, red-carpet moments, and interviews.
“Taylor Fritz is a great personality on and off court, and he perfectly embodies our brand values,” said Daniel Grieder, CEO of Hugo Boss.
“We are more than excited that he will be brand ambassador for BOSS over the coming years.
“With this collaboration, we are further expanding our commitment in tennis and strengthening the 24/7 lifestyle approach of BOSS.
“Taylor is currently the best American tennis player, and he will play a crucial role in engaging with our fans in North America, which is an important market for us, while inspiring our consumers worldwide.”
