Novak and Jelena Djokovic launch push to raise money to build schools in Serbia

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Jelena Djokovic and Novak Djokovic

Novak and Jelena Djokovic have launched a campaign aiming to raise €100,000 to help open a preschool in both Vajska and Ljubis, two villages in Serbia.

The world No.1 does some remarkable work with the Novak Djokovic Foundation, with this latest initiative close to the heart of the power couple as they have promised to double whatever money is raised.

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“Considering the current pandemic situation, this year we primarily focused on healthcare, and with our donations, tried to assist the healthcare institutions in Serbia,” the couple said in a statement.

“However, our primary goal is still to invest into children and their future. Our country is full of real little gems, but unfortunately, in smaller places, they often cannot develop their full potential because they do not have access to early education.

“This year has further demonstrated how important it is for children to attend preschool, particularly in a situation when parents are forced to work from home and are not able to adequately dedicate their time to children. However, it should not be forgotten that there are still those who are not able to go to preschool even in normal circumstances.

“So this year, the goal is to open new preschools in Vajska and Ljubis villages, which will accommodate a total of 105 children. Each of these places has its own story, and we want to tell it to the whole world, with the help of those who believe in our mission. That is why we have decided to double every donation you make this year again.

Over the last 14 years, the Novak Djokovic Foundation has invested €13 million into programs and projects aimed at children, with 45 preschools in Serbia reconstructed and furnished, more than 30,000 children received aid, 1,600 parents/teachers were trained, and 4,500 parents were supported.

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