How much can Novak Djokovic, Carlos Alcaraz, Rafael Nadal charge for a sponsored post on Instagram?

Shahida Jacobs
Rafael Nadal at practice
Rafael Nadal smiles

Rafael Nadal remains No 1 in terms of tennis players with the most followers on Instagram and naturally he can make the most from sponsored ads as he can charge more than $57,000 per post, according to research.

A study conducted by tennisworldusa.org about the top 10 ranked male tennis players and how influential they are on Instagram, showed that Nadal came out tops.

The research was based on the top 10 players in the ATP Rankings ahead of the Australian Open (January 16-29) and, although there have been some movement since then, nine of the 10 players are still in the top 10 two weeks after the tournament.

The ATP top 10 at the time was as follows: Carlos Alcaraz, Rafael Nadal, Casper Ruud, Stefanos Tsitispas, Novak Djokovic, Felix Auger-Aliassime, Daniil Medvedev, Andrey Rublev, Taylor Fritz, Hubert Hurkacz.

The only player change in the top 10 at the moment sees Medvedev drop out with Holger Rune now sitting at No 9.

The current top 10 reads: Djokovic, Alcaraz, Tsitsipas, Ruud, Rublev, Nadal, Auger-Aliassime, Fritz, Rune and Hurkacz.

A spokesperson for tennisworldusa.org said: “It’s fascinating to take a look at the earning potential that the world’s top ten players have off the court.

“Carlos Alcaraz might be ranked the world No 1, but when it comes to social profile, Nadal and Djokovic are far ahead of everyone else. In fact the duo’s combined following of 29.3 million is more than four times higher than the rest of the top ten’s total followers.”

According to the study, then world No 1 and reigning US Open winner Alcaraz was on 2,1m Instagram followers and he gets 131,680 likes per post with his estimated earnings $7,072.50 per post.

Nadal was on 17.4m followers at the time (although that number has increased to 17.7m since then) and he gets about 145,296 likes per post. The 22-time Grand Slam winner is able to ask $57,703 per sponsored post, but his engagement rate of 0.84% is well below that of Alcaraz’s 6.19%.

Current world No 1 Djokovic follows Nadal in terms of followers and rate per sponsored ad ($39,333) as he had 11.9m followers (up to 12.2m since his Australian Open success) with 229,696 likes per post and an engagement rate of 1.94%

Ruud had the best engagement rate at 11.55% as that was down to his “limited” follower number as he was on 419,000 followers with 47,882 likes per post. The Norwegian can ask up to $2,080 per sponsored post.

Two-time Grand Slam finalist Stefanos Tsitsipas is fourth behind Nadal, Djokovic and Alcaraz when it comes to earnings per sponsored post as he can ask up to $5,641.25. The Greek has 1,7m followers and with 58,418 likes per post and an engagement rate of 3.44%.

Interestingly, 2021 US Open winner Daniil Medvedev has “only” 1m followers and he can get roughly $3,332.50 per sponsored advertisement.

Canadian Auger-Aliassime has 509,000 followers and can charge about $3,332.5 per sponsored ad, Rublev (366,000 followers) can ask about $1,833.75, Fritz (292,000 followers) can ask about $1,456.25 and Hurkacz (162,000 followers) can ask about $808.75.