Who are Novak Djokovic’s sponsors?

Novak Djokovic during a match

Novak Djokovic is a player who has had no problems attracting sponsors down the years.

The tennis icon has been loyal to the brands that have backed him, but he took a winding road to find his kit sponsors.

On court, Djokovic is outfitted in Lacoste apparel, uses Head rackets and he wears custom shoes developed for him by shoemaker Asics.

He doesn’t wear a watch during the action but Djokovic has started donning the best of Hublot’s premium sports range.

Printing company Lemero have roped in Novak Djokovic as a brand ambassador in a deal announced in 2021.

Like many top athletes, Djokovic also has a commercial relationship with chartered travel experts NetJets.

He has also done advertising work for Peugeot, Raiffeisen Bank International and Ultimate Software Group.

The organisations who have confirmed sponsorship deals with Novak Djokovic are Asics, Head, Hublot, Lacoste, Lemero, NetJets, Peugeot, Raiffeisen Bank International and Ultimate Software Group.

Djokovic plays with a customized Head PT113b pro racket with the exact specs of the customization a closely guarded secret.

He established his own charitable foundation very early on in his career with the group’s stated purpose to help children from disadvantaged communities grow up and develop in stimulating and safe environments.

His foundation has done extensive work across the Balkans and the tennis icon and his wife Jelena have received multiple awards for their humanitarian efforts.

Aside from his lucrative overseas partnerships but the 36-year-old is also the face of State-owned utility Telekom Srbija.

He has previously enjoyed commercial relationships with sports clothing and equipment specialists Adidas, Nike and Uniqlo.

Djokovic has been represented by sports and talent agency IMG Worldwide since 2012 having previously been with CAA Sports.

His family’s ventures now include a range of wines but Djokovic is not directly involved in the promotion of alcohol, though he did attend the launch as a family member.

“Novak came to the soft launch of Djokovic wine as a family member,” Goran Djokovic said in an interview.

“He was very pleased with everything. Novak always wants to promote Serbia.”

Djokovic’s net worth in 2023 has been estimated to sit somewhere in the region of $220 million (£178.8m).

Most of his business interests are seemingly managed through the company set up by members of his immediate family.

The company, known as Family Sport, started its dealings with projects in the hospitality industry including the Novak Café & Restaurant franchise.

Recently Djokovic acquired an 80% stake in biotech firm QuantBioRes with the hopes of improving global health in the wake of the recent pandemic.

The Serbian owns a vegan restaurant in Monte Carlo and has also launched his own range of nutritional food products, called Djokolife.

He has become the third-highest paid tennis player in the world now that Serena Williams has transitioned away from the game.

READ MORE: Tennis great on Novak Djokovic: ‘What he is doing not for himself but for tennis in general is unbelievable’