Roger Federer ditches Nike to become Uniqlo Global Brand Ambassador

The unthinkable has happened… Roger Federer is no longer wearing Nike sportswear and has become a Global Brand Ambassador for Uniqlo
A statement issued mere seconds after Federer emerged on-court confirmed the new arrangement.
It read: “Uniqlo, the Japanese global apparel retailer, announces today a partnership with Roger Federer, the greatest tennis player of all-time and one of the world’s most influential and universally admired people, as its newest Global Brand Ambassador.”
Federer’s contract with the American sportswear manufacturer expired in March, giving rise to rumours that the decade-long association could be coming to an end.
But the news still came as a huge shock to fans inside Centre Court, many of them donning caps sporting the famous ‘RF’ logo which is owned by Nike.
It’s being reported that the Swiss will earn $300million from the new arrangement, and also increases the possibility of him taking part in the 2020 Tokyo Olympics.
While people analysed the commercial shift, Federer carried on business-as-usual, taking a 6-1 6-3 6-4 victory over Dusan Lajovic to progress smoothly into the second round.
Federer not wearing Nike? It sure will take some getting used to…
Jordan Mortimer-Jones
@JMortimerJones
Latest
-
Kevin Palmer
Britain’s strength in depth in doubles highlights quality of structure
British tennis may be wondering who can replace Andy Murray, but they have a very different story to tell in the doubles arena.
-
Tennis News
Rafael Nadal pulls out of his next event due to ‘ongoing’ back problem
Rafael Nadal has withdrawn from the ABN…
-
Tennis News
Lleyton Hewitt to be inducted into International Tennis Hall Of Fame
Former world No.1 Lleyton Hewitt is the latest player who will be inducted into the International Tennis Hall of Fame.
-
Tennis Features
Five of the best men’s matches at the Australian Open featuring Stefanos Tsitsipas vs Rafael Nadal, and more
The matches that made us sit up and take note.
-
Australian Open
Five of the best women’s matches at Australian Open featuring Naomi Osaka vs Garbine Muguruza, and more
Five of the best women’s singles matches at the 2021 Aus Open.
-
WTA Tour
Ashleigh Barty laments giving away control to Danielle Collins as she suffers defeat in Adelaide
Early exit for defending champion Ashleigh Barty.
-
Australian Open
Toni Nadal believes the pressure got to Daniil Medvedev in the Australian Open final
Daniil Medvedev felt the heat.
-
Tennis News
Serena Williams still believes she can win another Grand Slam and has no plans to retire just yet, says her coach
Serena Williams not ready to quit.
-
Tennis News
Novak Djokovic’s father hits out at Western media over their negative portrayal of his son
Srdjan Djokovic slams Western media.
-
News
Andy Murray’s Montpellier run shortlived as he suffers first-round exit
Andy Murray went down in straight sets.