Roger Federer ditches Nike to become Uniqlo Global Brand Ambassador
The unthinkable has happened… Roger Federer is no longer wearing Nike sportswear and has become a Global Brand Ambassador for Uniqlo
A statement issued mere seconds after Federer emerged on-court confirmed the new arrangement.
It read: “Uniqlo, the Japanese global apparel retailer, announces today a partnership with Roger Federer, the greatest tennis player of all-time and one of the world’s most influential and universally admired people, as its newest Global Brand Ambassador.”
Federer’s contract with the American sportswear manufacturer expired in March, giving rise to rumours that the decade-long association could be coming to an end.
But the news still came as a huge shock to fans inside Centre Court, many of them donning caps sporting the famous ‘RF’ logo which is owned by Nike.
It’s being reported that the Swiss will earn $300million from the new arrangement, and also increases the possibility of him taking part in the 2020 Tokyo Olympics.
While people analysed the commercial shift, Federer carried on business-as-usual, taking a 6-1 6-3 6-4 victory over Dusan Lajovic to progress smoothly into the second round.
Federer not wearing Nike? It sure will take some getting used to…
Casper Ruud credits strong first serve with helping him oust Denis Shapovalov
Casper Ruud reached his fifth ATP 1000 semi-final on Friday.
Ons Jabeur fights back from the brink to reach first Italian Open semi
Ons Jabeur has won ten in a row on clay.
Iga Swiatek’s streak goes on as she marches into last four in Rome
Swiatek claimed a 7-6(2), 6-0 victory against Bianca Andreescu to make it 26 in a row.
Italian Open: Stefanos Tsitsipas sets up another clash with Alexander Zverev
Stefanos Tsitsipas meets Alexander Zverev in the last four for the second week in a row.
Russian tennis chief hits back at ‘nobody’ Elina Svitolina while he also thanks top players for their ‘support’
Russian tennis boss takes aim at Elina Svitolina.
Rafael Nadal determined to ‘keep dreaming about French Open goal’ despite fresh setback
It’s a case of wait and see for Rafael Nadal.
Nick Kyrgios declares himself best player on grass ahead of Wimbledon, eager to soak up ‘pretty nice lifestyle’
Nick Kyrgios is the man to beat on grass, apparently.
Denis Shapovalov a ‘huge fan’ of Rafael Nadal and hopes Spaniard is ‘alright for French Open’
Denis Shapovalov hopes to see Rafael Nadal at Roland Garros later this month.
Ons Jabeur wins ninth match in a row to set up clash against ‘great player, great friend’ Maria Sakkari
Will Ons Jabeur make it 10 wins in a row when she takes on Maria Sakkari?
Major injury concerns for Rafael Nadal ahead of the French Open
Defending Rome champion Nadal was hampered by a foot injury.