‘I believe it will [get crazier] for Serena,’ says auctioneer after signed Serena Williams rookie card sets record

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Serena Williams Wimbledon champion

She is one of the biggest sports stars in the world and Serena Williams has another feather in her cap as an autographed rookie card fetched a record amount for a women’s sports card at an auction.

The Williams rookie card from 2003 has a Professional Sports Authenticator (PSA) 5 grade – the only known the only known 5 grade from PSA – and was sold for $44,280 (£32,099) at New Jersey-based Goldin Auctions.

A private client, represented by Alt – an alternative-asset trading platform – bought the Williams card and Ken Goldin, executive chairman and founder of Goldin Auctions, believes Williams merchandise will always fetch top dollar, even when she retires.

“I believe it will [get crazier] for Serena,” he told ESPN. “We’re gonna have new women’s tennis product come out, I think that’s a 100% lock. Serena – much like [Michael] Jordan was included in Upper Deck basketball when they had the license for years after he retired – will be included in those products long after she’s retired.”

He added: “As new companies, like Fanatics, start producing cards, their job is to broaden the customer base and go more international: Serena is very international. I could definitely see tremendous future growth for all of her collectables, not just her trading cards.”

The previous record for women’s sports cards was $34,440, which was set when a 1992 S.I. for Kids Mia Hamm rookie card was sold in June this year.

Goldin believes it is a sign that times are changing.

“People are accepting women’s trading cards as collectables,” he said.

“We’ve seen that gradually increase over the past three years, with a heavy increase in the second half of 2020 up through 2021. On forum boards and social media, I see people looking for women’s sports cards.”

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