Sky Sports confirms ATP and WTA broadcast deals with over 4,000 matches available for fans every year
The ATP and WTA Tours will officially return to Sky Sports after the subscription sports giant confirmed that it has signed a five-year agreement for exclusive rights in the UK and Ireland, Italy, Germany, Austria, and Switzerland.
The landmark deal will start at the beginning of the 2024 tennis season and Sky will broadcast more than 80 tournaments live every year with over 4,000 matches available for tennis fans on Sky Sports and streaming service NOW.
Fans will be able to watch the Nitto ATP Finals and WTA Finals, all ATP Masters 1000 and WTA 1000 events, 500s and 250 events (excluding domestic events) and the Next Gen ATP Finals on Sky thanks to the partnership.
According to the broadcaster, “Sky Sports will create a new home for tennis all year round, delivering the live action from the six continents direct to fans”.
“This is a fantastic time to see the ATP and WTA Tours on Sky Sports across our markets, as tennis enters a new era with fresh and exciting talent making their way to the top of the sport,” Stephen van Rooyen, CEO Sky UK & Ireland and Group CCO, said.
“We are committed to bringing the two Tours together to elevate both male and female stars, and deliver world-class coverage of the 80 events across 48 weeks of the year; creating a brand-new home for tennis fans.”
Sky lost the ATP broadcasting rights for the UK and Ireland to American digital giant Amazon Prime at the end of the 2018 season, but tennis returned to the channel this year as they aired the US Open after signing a long-term partnership with the United States Tennis Association.
And they have now taken it further with a deal for both Tours.
Mark Webster, CEO of ATP Media, said: “We are extremely excited by the commitment we are seeing from Sky to both men’s and women’s tennis.
“ATP Media prides itself on producing and delivering the huge amount of world class content generated on the ATP Tour and the three Sky entities have shown themselves to be the perfect partners to provide this content to our many tennis fans.
“We share many of the same values, striving for innovation and excellence, and we hope this is just the start of an amazing new chapter for tennis in these Sky markets.”
Marina Storti, CEO of WTA Ventures, added: “This partnership is brilliant news for tennis fans who can look forward to more exciting action from the Hologic WTA Tour in 2024 and beyond with a strengthened calendar which will elevate the sport even further.
“Sky Sports are renowned for championing world-class sport, and we know that they will create a fantastic new platform to showcase our outstanding WTA and ATP athletes in one place. The future is bright for women’s sport and there is much more growth to come.”
Presenter Gigi Salmon will front Sky Sports’ tennis coverage along with former players Tim Henman and Laura Robson with Jonathan Overend on the match commentary.
Non-Sky subscribers will be able access both the ATP and WTA Tours content via a NOW Sports Monthly membership, with selected highlights available on demand.
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