WATCH: Serena Williams stars in two Super Bowl ads as she appears in star-studded beer and home-gym plugs
We haven’t seen Serena Williams on a court in several months, but those who watch the Super Bowl LVI will get a double dose of the tennis icon this weekend as she will feature in two ads.
Super Bowl ads are known for attracting the biggest celebrities and of course how expensive they are so it is no surprise that Williams has been asked to star in two commercials.
Earlier this week it was confirmed that the 23-time Grand Slam winner will appear in Michelob ULTRA’s star-studded Super Bowl 56 commercial.
The who’s who of sport – including United States Women’s National Soccer player Alex Morgan, golfer Brooks Koepka, the WNBA’s Nneka Ogwumike, NBA star Jimmy Buttler and NFL great Peyton Manning – face off at the Superior Bowl.
While the rest of the cast is already enjoying a fun day at the bowling alley, Williams – wearing a jump suit – makes a late entry leading to everyone slowing down and looking up as the tennis great walks in and actor Steve Buscemi ends the commercial by saying “game time”.
“This year, Michelob Ultra made a commitment to supporting gender equality in sports,” Williams told PEOPLE magazine in an interview.
“And it was so great to see that come into fruition when they decided to put that commitment to action by having just as many female athletes in this Super Bowl ad as they had male athletes.
“It’s a great opportunity to applaud the brand for just elevating female athletes, and really walking the walk and talking the talk.”
Williams, who has not played any competitive tennis since picking up a serious injury at Wimbledon last July, will also star in an advertisement for home fitness gym Tonal Systems Inc.
A Tonal at-home gym costs around $2,995 (roughly £2,200), but Williams has a connection to the company as she was an early Tonal investor.
According to CNBC, Tonal is using the “ad to make a point to women that they can use strength training equipment just like men” and wants to debunk the idea that women will get “very muscular” if they use weights.
Williams is seen using the Tonal gym during the ad and states: “Never be afraid of your strength, because your body is capable of amazing things. The one they said you shouldn’t have, the one driven by a power they can’t see.
“Own your strength, and see how far it takes you.”
On her investment in Tonal, Williams said: “We focus on pre-seed and seed, and like to take anywhere from 8% to 12% of the company.
“For Tonal, I invested at the Series C stage because I was intrigued by the product and the opportunity to have such an incredible strength training machine at the house.”
Novak Djokovic steps up to put Team Europe back on track
Novak Djokovic helped Team Europe retake the lead at the Laver Cup on Saturday.
Rising Chinese star Zheng Qinwen surges into first WTA final in Tokyo
Zheng Qinwen will contest her first WTA Tour final against Russia’s Liudmila Samsonova in Tokyo.
Team Europe take lead in Laver Cup as Roger Federer watches
Matteo Berrettini gave Europe the edge in the Laver Cup on Saturday.
Roger Federer hints at farewell tour ‘to say thank you to fans’
Roger Federer lost his final competitive match but wants to say farewell to his fans all over the world in some way.
Roger Federer’s classy farewell reminds others how it should be done
Compare Federer’s farewell with that of Serena Williams at the US Open and you observe a very different route to an exit.
Emma Raducanu halted by injury once again as she retires from Korea Open semi-final
Emma Raducanu missed out on a place in the Korea Open final after an injury halted her promising run in Seoul.
Roger Federer ends illustrious career with doubles defeat at Laver Cup
The Swiss great announced last week this doubles tie would be the final match of his professional career.
Emotional Roger Federer bids tearful farewell to professional tennis
Federer partnered with Rafael Nadal in the final match of his illustrious career.
A closer look at the incredible career of Roger Federer
The Swiss maestro is hanging up his racket after the Laver Cup.
Emma Raducanu reacts to reaching her first WTA Tour semi-final
The 19-year-old beat Magda Linette 6-2 6-2 in Seoul and will face top seed Jelena Ostapenko for a place in the final.