Who are Coco Gauff’s sponsors?
At just 19-years-old Coco Gauff has already attracted lucrative endorsement deals after her sensational introduction to the WTA Tour.
Some of her sponsors have been backing her since before she turned professional.
Financial experts Forbes reported that Gauff was already making $1 million a year from endorsement deals as a 15-year-old.
In early 2023, Coco Gauff’s net worth was estimated at $6 million.
She enjoys lucrative partnerships with shoe company New Balance, racket and tennis equipment experts Head, as well as Barilla Foods and Microsoft.
Gauff currently uses a Head Graphene 360 Speed MP racket strung 16×19.
Her relationship with New Balance is an interesting one, with Gauff inspiring the launch of an entire division within the company making tennis shoes for kids.
Given her well-established relationship with sponsors, Gauff could unlock substantial bonus payments by winning her first Grand Slam or rising further up the rankings.
She agreed an extension to her deal with New Balance at the end of the 2022 season and is the top tennis player on the sports shoe company’s roster of sponsored athletes.
At the time she said: “New Balance has supported me since my junior tennis years and has been by my side for the biggest moments of my career. The team feels like family, so it was an easy decision to extend with a team that has embraced me as a person and genuinely works to help bring out my best.”
Gauff won her first career singles title in Linz in 2019 and has won three of the four finals she has played in, losing only the championship match at Roland Garros in 2022.
Her career to date has seen her bag more than $6 million in prize money but unsurprisingly for one so young she still ‘lives’ at home with her parents, although she is now on the road for much of the year.
Despite her youth she feels that she is settling into life on the WTA Tour even if she acknowledges that she has a lot to learn.
Coco Gauff told WTA insider: “I feel on the game and inexperience-wise, I’m still on the younger end compared to some other players.
“But I guess in the vibe, just walking around, I don’t feel like the new kid on the block anymore.”
Gauff has not been afraid to use her platform to speak out for causes she believes in.
She is an outspoken advocate against the censorship of history books that tell the story of slavery and the struggles of the African-American people.
“I feel like adults have a little construct as they get older and think kids can’t handle certain information,” Gauff said.
“But you have to remember they have a clean slate and they’re looking at things. What we teach them can kind of help shape who they are going to be in the future.
“If we want to have good morals and hopefully a better history in the future, I think we have to teach even the dark parts of it, in an age-appropriate way of course.”
READ MORE: Who are Aryna Sabalenka’s sponsors?
Maria Sakkari reveals how tearful US Open exit became an inspiration
Maria Sakkari says that the love and support she received from fans and even colleagues after her US Open exit helped inspire her.
WATCH: Intense Felix Auger-Aliassime brushes off Laver Cup spat with Gael Monfils
Felix Auger-Aliassime and Gael Monfils shared some heated moments after the Canadian complained to the umpire during their Laver Cup clash.
More questions for Andy Murray to answer after another agonising defeat
Andy Murray blew an early lead as he crashed to defeat against Aslan Karatsev in the last 16.
Roger Federer reveals what he misses about tennis as Rafael Nadal surprises him
Speaking in an interview with former world No 1 Jim Courier at the Laver Cup, the 20-time Grand Slam champion reflected on how his life chan
Top coach spotted Coco Gauff’s potential very early on
Patrick Mouratoglou has revealed that Coco Gauff left a big impression on him during their first meeting.
British star set for rankings breakthrough after a decade on the ATP Tour
Liam Broady set to break into the top 100 of the ATP rankings for the first time.
Guadalajara proves a balm for Maria Sakkari’s suffering once again
Maria Sakkari feels that the bond between herself and Guadalajara has grown closer after another deep run in the Mexican city.
Novak Djokovic hits raw nerve with tennis chiefs after latest controversial comments
Djokovic has made some radical proposals that would ensure the huge amounts of cash being generated by gambling goes to tennis players.
Ben Shelton salutes the three players who have taken him under their wing
Ben Shelton has paid homage to the brotherhood of the top American men in the game.