Who are Coco Gauff’s sponsors? From $1m deals as a 15-year-old to a $22.7m bumper season in 2023

Coco Gauff Celebrates at Roland Garros
Coco Gauff Celebrates at Roland Garros

At just 19-years-old Coco Gauff has already attracted lucrative endorsement deals after her sensational introduction to the WTA Tour.

Some of her sponsors have been backing her since before she turned professional.

Financial experts Forbes reported that Gauff was already making $1 million a year from endorsement deals as a 15-year-old.

In early 2023, Coco Gauff’s net worth was estimated at $6 million and that was before her incredible US Open triumph.

Her net worth is now believed to increased by a few zeros and will continue to increase as she attracts more sponsors.

She enjoys lucrative partnerships with shoe company New Balance, racket and tennis equipment experts Head, as well as Barilla Foods, UPS and Baker Tilly.

Gauff currently uses a Head Graphene 360 Speed MP racket strung 16×19.

Her relationship with New Balance is an interesting one, with Gauff inspiring the launch of an entire division within the company making tennis shoes for kids.

Given her well-established relationship with sponsors, Gauff unlocked substantial bonus payments by winning her first Grand Slam and rising further up the rankings in a superb 2023 season.

She agreed an extension to her deal with New Balance at the end of the 2022 season and is the top tennis player on the sports shoe company’s roster of sponsored athletes.

At the time she said: “New Balance has supported me since my junior tennis years and has been by my side for the biggest moments of my career. The team feels like family, so it was an easy decision to extend with a team that has embraced me as a person and genuinely works to help bring out my best.”

Gauff won her first career singles title in Linz in 2019 and has won three of the four finals she has played in, losing only the championship match at Roland Garros in 2022.

Her 2023 alone she earned $6,669,622 in prize money to take her career earnings from tennis US$12,219,713.

But that, of course, does not include sponsorships and she recently landed at No 1 on the list of highest-paid female athletes in 2023 with Sportico suggesting she earned an incredible $22.7 million with $16m coming from endorsements.

Unsurprisingly for one so young she still ‘lives’ at home with her parents, although she is now on the road for much of the year.

Despite her youth she feels that she is settling into life on the WTA Tour even if she acknowledges that she has a lot to learn.

Coco Gauff told WTA Insider: “I feel on the game and inexperience-wise, I’m still on the younger end compared to some other players.

“But I guess in the vibe, just walking around, I don’t feel like the new kid on the block anymore.”

Gauff has not been afraid to use her platform to speak out for causes she believes in.

She is an outspoken advocate against the censorship of history books that tell the story of slavery and the struggles of the African-American people.

“I feel like adults have a little construct as they get older and think kids can’t handle certain information,” Gauff said.

“But you have to remember they have a clean slate and they’re looking at things. What we teach them can kind of help shape who they are going to be in the future.

“If we want to have good morals and hopefully a better history in the future, I think we have to teach even the dark parts of it, in an age-appropriate way of course.”

READ MORE: Who are Aryna Sabalenka’s sponsors?