Who are Taylor Fritz’s sponsors? Hugo Boss joins Head and Rolex in backing American No 1

Taylor Fritz
Morgan Riddle poses with Taylor Fritz (USA) after he wins the 2024 Delray Beach Open.

Taylor Fritz threatens to be the most prominent American star of his generation despite some fierce competition for big wins and major sponsors.

Fritz has enjoyed some lucrative brand partnerships in the past alongside the support of loyal sponsors.

Hugo Boss recently announced a landmark deal to dress Fritz on and off the court.

It is not clear what the dollar value of this deal will be but it should be considerable.

Fritz had been with Nike from 2015 until the end of the 2023 season.

He gets his rackets from Head and currently uses their IG Radical MP to stock his bag.

Fritz has enjoyed a relationship with luxury watchmaker Rolex since September 2019 with their timepieces featuring in all his biggest title celebrations.

He has partnered with Optimum Nutrition since 2021 and also has a commercial partnership with Lavazza Coffee and is an investor in eSports infrastructure company ReKT Global.

Fritz has been helped to establish himself as a professional by having a father who knows the game well.

He says that it takes time for most players to get their game to the level where they can challenge for big titles, and the extra pressure players are under to establish themselves hampers their progress.

Fritz has taken a measured approach to getting involved in activities away from the court.

He says that he wished he could have found a way to block that all out and to focus on what was really important.

“I felt like it was something that I maybe wasn’t ready for when I was 18, 19, and I think I was too young at the time to properly deal with it. I think it probably hurt me,” Fritz said in an interview with Ubi Tennis.

“I see it hurt a lot of young players because one of the most dangerous things that you can be dealing with in sports is having a lot of expectations and having a lot of pressure. It stops you from sometimes playing and competing as freely as you would like.”

Fritz feels that players would progress much faster if they are not burdened with unrealistic expectations held by people who donn’t necessarily have insight into where their game is at.

“I wish I would have cared a lot less about all that stuff when I was younger, and I think that I could have had the progress in my game that I’ve had in the last couple of years maybe sooner,” Fritz added.

READ MORE: Morgan Riddle endorses Taylor Fritz’s Boss move