Channel 4 and Amazon Prime Video report massive viewing figures for Emma Raducanu’s US Open final win
Emma Raducanu’s US Open final win over Leylah Fernandez has proven to be a major success for both Channel 4 and Amazon Prime Video with both announcing huge viewership numbers.
Teenager Raducanu on Saturday became the first qualifier – man or woman – to win a Grand Slam after defeating Canadian Fernandez 6-4, 6-3 on Arthur Ashe Stadium in New York. The 18-year-old also became the first British woman since Virginia Wade in 1977 to win a major.
The match was initially only set to be available on Amazon Prime Video as it is the rights holder for the US Open in the United Kingdom, but Channel 4 struck a last-minute deal with the streaming service to make sure it is on free-to-air TV.
And it proved to be a great acquisition for Channel 4 as a peak of 9.2 million viewers tuned in to watch the match.
Even more impressive is the fact that a lot of younger people watched the final as 48% were 16-34 year olds.
“🏆 Congratulations to @EmmaRaducanu! 👏🏼 A peak audience of 9.2m watched her historic #USOpenFinal victory on @Channel4 – a 39.9% share of total audience & 48% of 16-34 year olds,” a tweet from Channel 4 Press read.
— Channel 4 Press (@C4Press) September 12, 2021
Ian Katz, chief content officer at Channel 4, said: “We’re delighted that Channel 4, in partnership with Amazon Prime Video, could enable more than 9m people to enjoy one of the most thrilling and historic nights of British sport in a generation.
“Moments like this are what Channel 4 was made for – it’s a perfect example of the kind of nimble, uncommercial, but profoundly valuable public service broadcasting that a purpose-driven Channel 4 can deliver.”
Today’s #USOpen final is the most streamed tennis match on Prime Video ever
— Amazon Prime Video Sport (@primevideosport) September 11, 2021
Meanwhile, Prime Video also enjoyed big viewing figures as they reported that the final was the “most streamed tennis match” ever.
It is a big boost for tennis in the UK as the BBC’s 2021 Wimbledon coverage reportedly had a peak audience of 7.9m people.
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