Lawn Tennis Association set for fresh investment as Wilkinson Sword sign up as sponsor

Lawn Tennis Association

The Lawn Tennis Association (LTA) has announced Wilkinson Sword as a new sponsor as they look to push fresh investment into UK tennis.

Founded in 1772, Wilkinson Sword will partner with the Governing Body until 2020 with rights including on-court branding across the four British Tennis Major Events (Fever-Tree Championships, Nature Valley Open, Nature Valley International, Nature Valley Classic), as well as a bespoke pop-up in the players’ lounge at the Fever-Tree Championships.

The partnership will also see a range of Wilkinson Sword products sampled across different events, alongside other Edgewell brands.

Diana Graovac, Regional Segment Manager, North West Europe at Edgewell said: “We’re proud to be a partner of the LTA and are dedicated to ensuring athletes, and spectators alike, are always game, set and match ready.”

“We believe this partnership highlights our commitment to tennis in Britain from the grassroots game right to its premier summer events. As a brand, we’re dedicated to help encourage a younger audience to engage with sport earlier, which aligns perfectly with the LTA’s new vision.”

Scott Lloyd, Chief Executive of the LTA added: “The LTA’s vision is to open up tennis in Britain to anyone with an interest, from players of all abilities and backgrounds to its millions of fans. We are delighted to partner with Wilkinson Sword and are excited to start working together to showcase tennis to people who love our sport as well as those who may have never experienced it for themselves before. ”

More details about Wilkinson Sword and its partnership with LTA, can be found here.

More from Tennis365: